Being new to business means you’re going to make mistakes (and hopefully LEARN from them), but some mistakes can be deadly.
The earlier you learn these mistakes from someone who has made them (ahem…not saying *I* made them *wink wink*), the earlier you hit the levels of success you know, deep down, you’re capable of.
Mistake Number 1: Adopting the Everywhere Method
Trying to show up “everywhere” spreads you thin and keeps your ideal clients from finding you because your content can’t come from a place of inspiration, but rather it will come from a place of “OMG I still need to post here and here and here!”
If you want to double down on your marketing and get real results, instead of throwing spaghetti at the wall, do your market research and focus on ONLY 1-2 platforms where your ideal client hangs out.
Show up in those 1 or 2 places consistently and deliver massive amounts of value with each post and you’ll make a bigger impact on your ideal client.
The social media game is never won by someone who is trying to be everywhere all the time.
Mistake Number 2: Chasing Things That Don’t Concern You
Being distracted by Shiny Object Syndrome (yes, we all want that first 5K month, then 100K year, the new Tesla, weekends in Europe, etc etc etc…).
But you don’t have to “live that life”, so to speak, to show your “success”. Don’t go chasing the things you see other people flaunting because you think you have to.
Stay focused.
Keep your head down and your eyes on the small celebrations along the way so you don’t end up frustrated, thinking you should be further along than you are. Because the moment you let that distract you, in that way, it can all fall apart.
I know because I was once there.
Coaches were flaunting their shiny things everywhere and I was like, “Oh! I need to do more of that!” And I fell down the rabbit hole of trying to do what they were doing, the next thing I know, I was in a slump so deep, I almost quit.
Then, I realized that I had not paid a bit of attention to what I HAD done for and with my clients. I didn’t realize I was ALREADY a success.
When I got my head out of my a$$, my performance picked back up again and before I knew it, I was back to where I truly wanted to be with my business.
Mistake Number 3: Playing the Diva
New business owners who are not willing to do the “grunt” work (aka the shit you don’t want to do) before they hire a VA or other niched hire often go into debt or even out of business because they try to skip over the heavy lifting at the beginning.
You actually have to do the shit you probably don't want to do sometimes.
I always say you have time or money at your expense, and in the beginning, it’s usually time. So that means you have to wear many hats before you, then, outsource some of it.
Of course, if there are things you cannot bring yourself to do or you’re not good at, I’m all about outsourcing, but just don’t be “too good” to do the not-so-fun shit, too, we’ve all done it.
It All Comes Down To You
Do the best you can. Focus on one platform and OVERDELIVER value on it. Focus on becoming the best that YOU can be without being swayed by everyone’s highlight reels. And lastly, focus on making the most of your money as a very precious resource by doing what you can and not outsourcing more than you need to in the beginning.
Katelyn Hamilton is an Online Business Manager and Get Your Sh!t Together Strategist. She helps busy entrepreneurs organize, strategize and prioritize their business to go from overwhelmed to out-in-front.
After spending 6 years in the corporate world working with multimillion dollar companies, top-rated chefs and celebrities, she launched her own business to find more flexibility and freedom. She matched her corporate salary in just one year of starting her business.
Katelyn is also a wife, stepmom, dog mama of three furry friends, fitness lover, sports fanatic (Go Dawgs) and dreams of living at the beach.
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