Oftentimes writing content feels overwhelming. I mean, it’s taken me over a week just to sit down and write this blog post. So we want to make sure we are maximizing all we can out of that one piece of content so it serves us for more than just “one post”.
How do you do that? Repurpose! That’s the name of the game. There’s actually so much you can do with one piece of content, one idea, and maximize its exposure and value to your audience.
Here’s how:
1. Break down your blog posts to smaller social posts
Content looks different on different platforms. On social media, there’s not always space or the attention span to write long-form content like you would for a blog. In order to maximize your content, break it down into smaller, bite-sized pieces for people to quickly read and understand. You can use your blog to pull content from so you don’t have to recreate the wheel.
2. Bank your content to save for later use to re-share
Once you create a piece of content, save it for future use. Just because you write one piece of content does not mean that its shelf-life is done. You can save that content for future use to sprinkle it into other content you share or offer it up as a value-add to those looking for information on a specific topic. This “content bank” will help you when you’re either not feeling motivated to write new content — plus, unless it’s a timely topic, I am sure a lot of your content is considered “evergreen” and you can use it for years to come.
3. Use the same piece of content to share to your email list
Another way to maximize content exposure is to take the same piece of content you wrote for a blog and share it with your email list. You want to keep your email list engaged and provide them with valuable content they can use. The goal here is to not share all of your content but just a snippet that will bring people in and engage them and direct them to your website to finish reading. Once on your website, they’re likely to browse other tabs, or check out other blog posts and continue to build that know, like and trust factor with you.
4. Create a video of the content you wrote use and share again or on other platforms
Video is so powerful and becoming an increasingly important piece to your content strategy. The best thing about it is that you can take a simple blog post and create short, easy video content that will feel like you’re engaging with people in a totally new way. Then you can again maximize your exposure as you’re saying the same thing just delivering it in a new way. Some people prefer to watch video over read content, therefore you’re reaching even more of your audience. This also lets you add a little bit of your own personality and infliction through video to maybe convey your message/content a bit differently than you would in writing.
5. Share the same content you broke down for your social platforms to Facebook groups
Facebook groups are a great way to build the know, like, and trust factor with your target audience. There’s a Facebook group for EVERYTHING you can think of and a really targeted way to grow your audience. Share your value-add content in these groups. Engage on others posts. This is a really great place to gain exposure to your ideal clients. I’ve gotten numerous clients from simply posting in Facebook groups - whether they then followed me on Instagram, or if they got a referral from a friend - they knew my name.
The goal of content repurposing is to yes, increase your content exposure, but also to simplify things for you and make things feel less overwhelming. There are so many ways to maximize content exposure and repurpose your content. Video, blogs, podcasts, interviews, etc., all offer opportunities to use that content and share it in different ways across your platforms. If you feel like you’re saying the same thing on every platform - you are, but remember, people will not consume your content on every platform. They may not see all your social posts or go to your website to read your blog, but instead, they enjoy your weekly email. You want to hit people in a variety of places to meet them where they’re at and serve them up content in a way they prefer to digest it.
Do you have a content repurposing strategy you love?
Katelyn Hamilton is an Online Business Manager and Get Your Sh!t Together Strategist. She helps busy entrepreneurs organize, strategize and prioritize their business to go from overwhelmed to out-in-front.
After spending 6 years in the corporate world working with multimillion dollar companies, top-rated chefs and celebrities, she launched her own business to find more flexibility and freedom. She matched her corporate salary in just one year of starting her business.
Katelyn is also a wife, stepmom, dog mama of three furry friends, fitness lover, sports fanatic (Go Dawgs) and dreams of living at the beach.
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