When you see your favorite coaches putting out livestreams, podcasts, blog posts, YouTube videos, Reels, IG feed posts, etc. and it feels OVERWHELMING. You mind goes straight to:
HOW do they put out that many pieces of content!?
How do they have that much time to create it all!?
Because all you can think of is, “I need to write my social posts, my emails, connect with potential clients, handle the fam, do the LIFE thing… And I canNOT add MORE to my plate!”
I’m letting you in on a little secret… they don’t create that many pieces of content!!
The Biggest Myth In Content Creation
The biggest myth about content creation is that you have to create a million pieces of content to be considered “legit” in this industry.
You have to be on ALL the platforms. Every day of the week.
But those coaches you see that do that have a “secret.”
One that makes content creation EASY and FAST.
They get their teams to help them REPURPOSE their content - yes, I’m talking ONE piece of content. How do they do that? Keep reading…
Can you create ONE piece of content each day?? YES. Yes, you can.
Optimize Your Content Creation
Here’s how your favorite coaches get it done and make it feel like they are everywhere all the time: They decide what to create, how they’re going to create it, then they split it up and use ALL formats of it.
For example, in order to maximize YOUR content creation, you would:
Step 1: Decide
Decide your primary content delivery method - is that a podcast, YouTube video, blog post, etc?
This will be your grand piece. It will be a bit longer in form so you can get more out of it. (This is key)
Step 2: Create
Create the content.
Now, say, for example, you decide your main piece of content will be a podcast episode. Rather than simply turning on your mic to record an audio episode, go live and broadcast it via Facebook or Instagram while you do it - OR turn on your camera and record it on video to be shared later.
By recording that video you’re multiplying your content usage by three! Now, instead of needing to record a podcast, then go live, and create a blog, you now have video that can be stripped of the audio, as well as transcribed so you can use the text as well.Step 3: Transcribe
Transcribe the audio using Sonix or Otter and then have someone on your team clean up the transcription, remove the transitions/pauses/etc. to turn it into a blog post.
You can then take that blog and extract bits for social media teaser bytes and value add posts! This creates MULTIPLE pieces of content from just ONE content type.
Step 4: Share
Now that you’ve created a podcast, a blog, a video, and social tidbits, SHARE them in all the places. Inside Facebook groups, in your email newsletter, on social media, etc. It gives the illusion that you’re showing up EVERYWHERE, creating all this content, but really it’s all pulled from ONE content piece and then being maximized to its fullest potential.
BAM! THAT’s how ONE piece of content extends its life online and makes us feel like the people we look up to are everywhere and winning!
Bonus Pro Tip: STORE all this content in a content bank in my favorite platform, AIRTABLE, to be REUSED/REPURPOSED later, down the line as well.
So, now that you know your favorite coaches’ secrets, you can make yourself seem like you’re everywhere, all the time, too!
Katelyn Hamilton is an Online Business Manager and Get Your Sh!t Together Strategist. She helps busy entrepreneurs organize, strategize and prioritize their business to go from overwhelmed to out-in-front.
After spending 6 years in the corporate world working with multimillion dollar companies, top-rated chefs and celebrities, she launched her own business to find more flexibility and freedom. She matched her corporate salary in just one year of starting her business.
Katelyn is also a wife, stepmom, dog mama of three furry friends, fitness lover, sports fanatic (Go Dawgs) and dreams of living at the beach.
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