The blood, sweat, and tears you have poured into your business may, indeed, mean that you have THE BEST business or service or offer in the world. It may mean that you’ve created THE thing that is going to change lives forever.
But those weeks, months, years you’ve spent doing it, won’t mean squat if you don’t have confidence in it (and in yourself!).
When we lack confidence in our product or service, it’s palpable, even if you DO promote. Think about that.
You can post all over Facebook, TikTok, Insta, LinkedIn, groups, etc, all day long. But if you doubt yourself or your ability to get results, all those posts will be for nothing, because your iffy-ness is transmitted to the reader in the words and images that you choose, and the energy it gives off.
Therefore, the key to success lies in the voice of someone who is confident. It is a voice that is powerful and strong. It can’t (and won’t!) be silenced.
So how can YOU develop the confidence that won’t and can’t be shaken...the confidence that others can literally FEEL so they want to buy your goods??
DO MORE.
More experience will always breed more confidence. You may tell me great, but how if no one will buy from me/work with me, Katelyn?? Find ways to get that experience!
Create a set of case studies - seeing your own timeline at work and the path you took to get results will help solidify your process and your confidence.
Set up trades - work with colleagues to swap time and results.
Offer beta runs - participants in the beta do so with the agreement that they will leave honest feedback and/or a review you can use in future marketing.
Do pro-bono work for anyone you can (in the beginning) because, the more you do, the more you learn, the more you deepen your connection, confidence, and conviction to your work.
GET YOUR MIND RIGHT.
This can be done a few different ways, but I believe in the power of personal development books. All it takes is 10 mins a day. Determine a mindset block you have: i.e. My clients won’t pay this price for my service, and then let that guide you for what type of book, or content you should consume. My recommendation for this would be Jen Sincero’s book You are a Badass at Making Money, or Amanda Frances book Rich as a Fuck.
You can also:
Listen to podcasts.
Get coached (1:1 or a group mastermind)
Journal!!!! <<<---I love this one!
Repeat the right affirmations (reframe your mindset blocks!)
Pay attention to the things you do RIGHT. Learn from what you get wrong. And let that foundation elevate your level of confidence, naturally.
THE POWER OF OBSERVATION.
Use those who you look up to and admire as a guide...use it as proof that they did this, you can, too.
Observe your own past successes and use those as proof (as your truth!) that this next level is possible for you.
SO often, we look at our failures and judge ourselves on those vs. looking at our success to help push us to the next level.
Say you launched a course and “only” had 5 people buy. Don’t focus on the number, and remove the word ONLY from your vocabulary! Focus on the fact you had 5 people buy your damn course and that you provided that value to those people because it's the best damn thing in the world.
(Bonus affirmation to journal: “I sell the best damn course/service/thing in the world and the proof is people have bought it!”) <<--It’s true and your mind knows it and will anchor into it!
EAT THE ELEPHANT.
Positive energy and momentum are real and they compound over time.
So set small, SMART goals that lead up to your big goal you want to achieve (these are goals that are Specific, Measurable, Attainable, Relevant and Time based). Those tiny wins will serve up the boosts of confidence you need to keep pushing you toward that big goal. The end result: you show up with more confidence after each win!
You may have put everything you have in your product/service/business. But you MUST - at all costs - believe in it and yourself with everything you have. I get it, imposter syndrome is REAL, but working on your confidence will truly be the secret to your success. Others will feel that pull of your charisma and conviction, that others will feel safe putting their money in on what you’ve created.
Katelyn Hamilton is an Online Business Manager and Get Your Sh!t Together Strategist. She helps busy entrepreneurs organize, strategize and prioritize their business to go from overwhelmed to out-in-front.
After spending 6 years in the corporate world working with multimillion dollar companies, top-rated chefs and celebrities, she launched her own business to find more flexibility and freedom. She matched her corporate salary in just one year of starting her business.
Katelyn is also a wife, stepmom, dog mama of three furry friends, fitness lover, sports fanatic (Go Dawgs) and dreams of living at the beach.
Click here to book a free call to talk more about your business goals and to see if hiring an OBM is the right fit for you.
