When I first launched an online business 3 years ago, I struggled most with figuring out where to start and what to do first to actually “get” clients. I think most people have an idea of what they want to do, but they don’t have the business experience to know how to build a successful business.
There’s so much more that goes into running a business than the actual work that you wanted to do in the first place. It’s why so many people don’t actually make it in the entrepreneurial world. They don’t know about or think about the other things that you need to do to actually be successful.
If you’re just getting started in the online space, or you’re looking to start an online business, here are three “must do” things when just starting out:
1. Get Clear on your Service Offerings, Messaging & Ideal Client
Clarity is oftentimes one of the hardest parts of building your brand. I get it. You “can” do so many things, but that doesn’t always mean you should. Start out by asking yourself what you WANT to do vs. what you CAN do and really focus on those 1 to 2 things in order to not confuse your audience. Then, create a persona or avatar for your ideal client. Know who you want to work with and then your messaging will become much more clear. While your service offerings can always evolve, it’s nice to start out with a smaller focus to draw your audience in and communicate who you are and what you do easier.
2. Set up Foundational Systems and Processes
It truly amazes me how many people do not have any sort of systems or processes set up in their business. I have come into so many 6-figure and 7-figure businesses where there is nothing truly set up or documented for how they do things. So can you be successful without them, sure can, but I promise you that if you set them up from the start you’ll actually save yourself so much time and stress in the long run. So what systems and processes should you establish first? My top 3 are: Asana for project management and process documentation, Dubsado for contracts/ invoicing and overall client onboarding (and hello automations!), Acuity for calendar automation and scheduling. For more of my top recommendations and details, click here.
3. Show Up Consistently
If I could give you one tip, and only one tip, it would be to be consistent. Show up EVERY SINGLE DAY. Show up on social media, show up to work on your business, show up for your clients, and most importantly show up when you think no one is watching. Contrary to what social media and “society” may lead you to believe, building a successful business does not happen overnight. It takes the relentless hustle of showing up day in and day out for people to start to notice you, build trust in you, and want to hire you. Keep going when it feels hard, and keep showing up when it’s easy. Deliver massive value and I promise you will be on your way to having the successful business you desire.
If you’re willing to do these things, you will see success in your business. It may take time, that’s why consistency is probably the most important of them all. But I promise you will get there. If you want additional support in your business, I strongly encourage you to hire a business coach. They’ve done it before and they can help you work through the strategy AND the mindset blocks that come with owning your own business. If you’re interested in learning more about coaching, book a discovery call with me here.
Katelyn Hamilton is an Online Business Manager and Get Your Sh!t Together Strategist. She helps busy entrepreneurs organize, strategize and prioritize their business to go from overwhelmed to out-in-front.
After spending 6 years in the corporate world working with multimillion dollar companies, top-rated chefs and celebrities, she launched her own business to find more flexibility and freedom. She matched her corporate salary in just one year of starting her business.
Katelyn is also a wife, stepmom, dog mama of three furry friends, fitness lover, sports fanatic (Go Dawgs) and dreams of living at the beach.
Click here to book a free call to talk more about your business goals and to see if hiring an OBM is the right fit for you.
