When we are excited about what we do, we get that whole “YES!” vibe that people crave doing business with.
Likewise, when we are tired and overworked, overwhelmed, stressed out, people feel it. And that whole “Ew!” vibe makes people scroll past our posts or just say no to our services.
They need to feel drawn to us. And that’s nearly impossible when we’re tired and worn out. I promise, they feel it in your messaging just as much as you do in your life (cringe).
If you’re getting that “I don’t want to get out of my PJs” feeling, it may be time to re-energize yourself and your business so you can thrive and attract the clients you want to work with again.
But how can you take that “OMG-if-I-have-another-call-today” feeling and flip it around to “HECK YES! LET’S DO THIS!” so people come running at your business with money in hand? Take a look at the steps below, then go take action!
1. Take Time Off
I know you may think this is the last thing you need or can do right now. But it’s the single thing you HAVE to do. The number one way to refresh is to walk away, take time to breathe, and come back, refreshed.
Go to a beach, a mountain, a cavern in the hills of Ireland, or even your bedroom for a 3-day nap… It doesn’t really matter. Just block off the time you need and take it.
Your business will be able to run without you. And if it can’t, then you need a better system in place (https://www.katelynehamilton.com/systemswithspeed).
All you need to do is set up your email to let people know you’re out or have your OBM or VA take care of managing your inbox while you're away.
Let your clients know you’ll be away and who will be around to handle their needs, take care of any fires that your VA needs you to handle before going, and mentally prepare yourself for this break. Remember, your business will survive for a week or two without you in it!
2. Vision board/goal planning for the year
Knowing what you’re building helps you keep focus. Because you want to be really clear on the business and life you want, and WHY you want these things. Even when things get tough.
You can do this in a couple of ways. Setting goals, or creating a vision board, will help you map out exactly what it is you want, and what you're working towards. I want you to think beyond just "make 6-figures this year." Sure that can be a goal, but what will setting that goal do for you? How do you want to feel once you reach that goal? Why is this important for your business or your life? Then HOW can you start to cultivate those feelings NOW, along the way?
Those feelings won't just magically appear when you hit that goal - it's all a part of the process, or the journey. So when those PJs days hit, they don’t hit hard or long. You take your break and you get back on course because your goals are leading the way.
3. Revamp your service offerings
Sometimes you just need to look at your business with a fresh set of eyes. If you’ve been consistently adding new products and services and have a ton of offers all across the board, it may be time to niche down to just 2-3. Take a look at all your offerings and evaluate what you enjoy doing and what your target audience NEEDS from you. Maybe you combine a couple of offers into 1 NEW offering. Not only will you give your people something fresh to devour, you’ll give yourself a renewed sense of purpose.
Create 1-2 flagship programs that really resonate with your audience and let the rest go. That singular heading will feel light and empowering. Re-energizing you fully and giving you so much less dead weight to carry.
4. Outsource more to team
If you do not have a team, build one. The right team members not only make work light for you, but it also allows your business to thrive because you are focused on doing the things only YOU can do.
If you are proficient at helping people create change in their lives, but not proficient at graphics, you may waste an hour creating a beautiful graphic (yes, even in Canva! Have you tried digging through all those options??) that your designer could do in 5 mins. That’s an hour of your time that could have been spent connecting with your ideal clients over social or even in session with current clients.
Likewise, a team can do the posting to social, emailing your list, managing your inbox, sending invoices, setting up workflows and more efficient systems, etc for you. This ensures that you always have a consistent flow of clients coming in, and are extremely visible online, while you're taking care of serving those clients and leading from your zone of genius.
Having a team you can trust also means that you don’t get burnt out doing the tasks that you shouldn’t be doing. It means you get to take more time off because there are people to do the things you can’t do efficiently.
Don’t let overwhelm and frustration zap energy from you or your business. Put these tips to use and discover how much you truly do love your work and the clients you work with...again.
Katelyn Hamilton is an Online Business Manager and Get Your Sh!t Together Strategist. She helps busy entrepreneurs organize, strategize and prioritize their business to go from overwhelmed to out-in-front.
After spending 6 years in the corporate world working with multimillion dollar companies, top-rated chefs and celebrities, she launched her own business to find more flexibility and freedom. She matched her corporate salary in just one year of starting her business.
Katelyn is also a wife, stepmom, dog mama of three furry friends, fitness lover, sports fanatic (Go Dawgs) and dreams of living at the beach.
Click here to book a free call to talk more about your business goals and to see if hiring an OBM is the right fit for you.
